How to save time and improve workflow

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The most time-consuming and inefficient part of managing and growing an Instagram account is the time and energy it takes to stop everything you’re doing several times a day to take out your phone, open Instagram, take/upload a photo, write a caption and publish a post.

Although posting consistently is an important part of getting people to discover your Instagram account, disrupting your daily workflow to do it, doesn’t have to be.

In my case, I have to post at least 20 times a week for my Instagram small businesses (@pinlord / @potteryforall / @macramemakers), and I do it all…


Most of us forget that getting discovered on Instagram is only half the battle when it comes to building a sustainable audience and business on Instagram. What’s the other half? Retaining them as followers once they discover your account.

Without having an account that is crafted to retain the traffic you drive to it, you’ll be wasting your time and energy reaching people because everyone that discovers you won’t perceive enough value in your page to follow you and/or buy your products. The result? …


Breaking down the process of discovery to its most basic elements

Man wearing a spacesuit holds a red smoke signal flare while standing in a frozen tundra.
Man wearing a spacesuit holds a red smoke signal flare while standing in a frozen tundra.
Photo by Bradley Dunn on Unsplash

How fast your Instagram business grows depends on two things:

  1. How many people you reach, or how many people discover your account (your small business) on the platform.
  2. What percentage of them you retain. Once they discover your account, what percentage of them perceive enough value from your Instagram bio, your Instagram grid layout, and your content to be retained (follow you) and/or consider buying what you sell.


Instagram users want to consume content that will entertain them and/or give them value, not to consume content about a product

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The key to successfully selling your products and services on Instagram is first and foremost, being able to create great content, not great products.

Why? Instagram is a company that exists to maximize profits by maximizing the attention they capture from their users. They do that through the Instagram algorithm that shows people the most engaging content on the platform first.

Instagram, and therefore, the algorithm doesn’t care how “good” your products are, it cares how engaging your content is because keeping people engaged on the platform is how they make money.

The mistake most small business owners make when…


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Regardless of how much you know about Instagram growth tactics, the likelihood of growing and monetizing your account sustainably and for a long period of time mostly depends on the level of saturation of your Instagram niche.

It’s a hard pill to swallow for most aspiring Instagram entrepreneurs, but accepting that reality and taking the necessary steps to pivot into a niche in which you have a higher likelihood of success is the difference between being endlessly frustrated by your lack of growth and finally feeling like Instagram success is achievable.

What are the most valuable Instagram niches?

How “valuable” a niche is depends on how much…


Automation is still effective, but finding a bot that won’t get blocked is no longer easy

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Historically, Instagram bots have been a relatively inexpensive, effective, and easy-to-use tool casual users could employ to rapidly increase the number of people that discovered their accounts. For most, it was the only way to grow on Instagram without having to rely on the unsustainably expensive and ineffective Promote Your Post feature. That is coming to an end in 2021.

This year, automation is still effective but finding a bot that can automate interactions for months, without being blocked or having to change your username, is no longer simple or easy.

YouTube video from @pinlord

How Instagram Combats Bots in 2021

In 2019, Instagram began implementing…


By understanding niches and their phases, understanding what you need to do to grow your account will become clear

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Long term monetizable growth on Instagram depends on your understanding of niches, their four phases, and your ability to pivot between them as your niche evolves over time.

If your account has recently stopped growing (like many accounts have), the most likely culprit isn’t the algorithm or what hashtags you use, or even whether you’re using Reels. The solution to your growth problems lies in identifying your niche’s phase and taking the corresponding course-of-action (you can read my article on how to find the most valuable Instagram niche for that).

By understanding niches and their phases, understanding what you need…


Photo by Michael Dziedzic on Unsplash

Most of us think of the Instagram Algorithm as some sort of puppet-master pulling the strings behind the scenes; deciding who gets seen on the app and who doesn’t, based on its own secret tastes and agendas…but that’s not the truth.

In case you prefer to watch instead of read, you can find all of this article’s information in this video (and lots more on my YouTube channel so please subscribe).

What the Instagram Algorithm Does

The truth is that the Instagram algorithm does indeed decide who gets seen on the app and who doesn’t, but it doesn’t have tastes or an agenda — it…


Photo by Warren Wong on Unsplash

The most effective way to grow your Instagram account over a long period of time is to understand the principles of what it really is and how it works.

Instagram’s design and features will continue to change, but the core principles of what it is and how it works won’t. If you understand what Instagram is and how it works, you’ll understand what you need to do to grow on the platform and how to adapt whenever it inevitably changes. It’s truly the only way to create sustained growth over a long period of time.

In case you prefer to…


A tutorial for something surprisingly hard to do

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Instagram claims that it’s their responsibility to foster a safe and supportive community for everyone, but their actions do not reflect that.

Without a simple and easily reachable customer service channel where users can effectively challenge wrongful content takedowns and shadowbanning, the Instagram community isn’t truly safe and supported by Instagram itself.

Sadly, Instagram does not provide an accessible customer service channel, but there is a way to contact Facebook’s customer service team who will help resolve your Instagram problems (if you have an Instagram business account and Facebook Ads Manager account). Here’s how you do it.

Set Up a Business Account

Turn your Instagram…

Eduardo Morales

@pinlord 📌 @potteryforall 🌱 & @macramemakers 🍶on Instagram. Demystifying how Instagram works👌🏽 Follow for updates: https://instagram.com/theeduardomorales

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