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More users will begin to lose followers and/or find it much harder to generate reach, engagement, and growth

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What does Instagram dying mean?


Plant growing. Instagram icon hovering over it

What Are Instagram Interactions


I’ve got a formula and a spreadsheet you can steal

The Instagram logo next to flowers in different stages of growth.
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How to save time and improve workflow

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Breaking down the process of discovery to its most basic elements

Man wearing a spacesuit holds a red smoke signal flare while standing in a frozen tundra.
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  1. How many people you reach, or how many people discover your account (your small business) on the platform.
  2. What percentage of them you retain. Once they discover your account, what percentage of them perceive enough value from your Instagram bio, your Instagram grid layout, and your content to be retained (follow you) and/or consider buying what you sell.


Instagram users want to consume content that will entertain them and/or give them value, not to consume content about a product

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Eduardo Morales

@pinlord 📌 @potteryforall 🌱 & @macramemakers 🍶on Instagram. Demystifying how Instagram works👌🏽 Follow for updates: https://instagram.com/theeduardomorales

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