Eduardo Morales
1 min readAug 10, 2017

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David Heflin That’s a good question. From my experience, bots do like and comment at similar rates. The reason why I recommend focusing on likes is because there average number of comments per post overall is much smaller compared to likes, which means that bot comments tend have more weight when focusing on that variable. This leads to leads more frequently misleading data. Still, measuring comment engagement data DOES have a lot of value, it’s just not as reliable as like engagement. Hope this is clear?

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Eduardo Morales
Eduardo Morales

Written by Eduardo Morales

@pinlord 📌 @potteryforall 🌱 & @macramemakers 🍶on Instagram. Demystifying how Instagram works👌🏽 Follow for updates: https://instagram.com/theeduardomorales

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