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How to Pick the Best Instagram Username
If you don’t, it’ll forever work against you
If you already have an Instagram account that creates consistent, highly-differentiated, and engaging content, or even if you’re just starting out, having an intuitive and easily searchable Instagram username can be the difference between growing your account quickly or rarely being discovered at all.
I know it sounds extreme but it’s true. In a highly-competitive and saturated Instagram environment, like the one we live in now, every single detail of your account counts. Unfortunately, optimizing our Instagram username is an aspect many of us completely ignore.
Why Your Instagram Username Matters
Your username is the Instagram equivalent of your brand name (it’s also actual your brand name if Instagram is the channel through which most people interact with you). The more intuitive and easy it is to remember and search for, the more likely it is that people will discover you and share it with others — which will result in your Instagram growing at a faster pace (you can learn about how to grow a business from that growth through my Instagram Small Business Class).
On the other hand, having an Instagram username that is long, unintuitive, and hard to remember or spell, will result in fewer people finding you or sharing it with others, which in the long run will mean that fewer people will discover, engage with, and follow your potentially-great Instagram content.
How to Choose the Right Instagram Username
So, how do you choose an Instagram username that can help you grow faster? These are the two essential guidelines to follow when selecting the most effective username for your account:
- Make it the word that people are most likely to use when they first search for you: Unless you’re a brand that was born on and exists only on Instagram, most people that try to find you on the app will likely have…
